Buffalo Exchange

Challenge

Buffalo exchange lacks brand awareness and a marketing strategy. There are almost no advertisements, and people rely on word of mouth to hear about their brand.

Solution

Clothes are going to landfills, wasting away and polluting the planet, sometimes even before they are worn. We created a visually interesting campaign that brings attention to brand values like sustainability and waste reduction. We aim to reposition how and why consumers buy clothes by proposing shopping secondhand as the first option.