Problem:
Many students overlook phonetics as a field of study, unaware of its critical role in communication, technology, and culture.

Challenge:
Create a campaign that demystifies phonetics and positions BU’s program as the premier destination for students interested in language, speech, and sound.

Solution:
We made phonetics tangible by connecting it to the sounds that shape our lives. From the rhythm of a favorite song to the nuances of a foreign language, we highlighted how phonetics is everywhere. Through engaging visuals, interactive soundscapes, and testimonials from BU students and faculty, we showed how BU Phonetics is at the forefront of this fascinating field.

BU Phonetics
BU Phonetics is a leading academic program dedicated to the study of speech, sound, and language. It combines cutting-edge research with practical applications, preparing students for careers in linguistics, technology, education, and more.

Insight
Students are drawn to fields that combine intellectual curiosity with real-world impact. They want to see how their studies can make a difference in the world.

Big Idea
BU Phonetics: Where sound meets science. It’s not just about studying speech—it’s about unlocking the power of communication and shaping the future of sound.