Amtrack

Objective: Show that traveling with Amtrak should be just as much about the journey as it is the destination.

Insight: Air travel is fast, but annoying and prone to errors. We want to promote the idea that traveling on train is a lot easier and painless compared to air travel.

Ideas: Use a simple yet effective copy format to constantly display the superiority of Amtrak over air!

Copywriter- Amin Hassan | Art Director- Jamal Muhand