Cita Marketplace

The Ask

To create a campaign that encourages students and young professionals to embrace CITA Marketplace as their go-to platform for buying and selling second-hand items, fostering a sustainable and community-driven approach to consumption.

The Solution
To position CITA Marketplace as a digital ecosystem where every transaction feels like a meaningful exchange, not just between people but also with the planet. By emphasizing the emotional and environmental value of second-hand goods, we can inspire users to see CITA as more than just a marketplace—it’s a movement.

Insight
Young people want to make a positive impact but often feel overwhelmed by the scale of environmental issues. They’re also looking for ways to save money without sacrificing quality or style.